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H&M Beauty

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H&M just released their new H&M-Beauty line! H&M have been selling their own makeup for some time but the quality wasn’t the best and you could tell that they didn’t put much effort to it. This line however, does seem very well planned. From colour selection to packaging and product selection. They now have a small home SPA-series with body care, a full makeup line, nail polishes, new brushes/accessories, hair care and makeup bags. I haven’t really tried any of the products yet but I was swatching them in store last week. There was nothing that really felt amazing but nothing bad either. Everything is very affordable so for the price I believe it’s quite good. What I would NOT recommend is the glitter/shimmery eyeshadows. I didn’t try all of them, but the ones I tried had zero pigmentation and there was only glitter showing up on my hand when swatching them. If you do want a glitter/shimmer those would be nice though but you would need a good sticky primer or glitter glue so you don’t end up with glitter all over your face. The matte/satin finish eyeshadows seemed a lot nicer though!

I purchased one item from the line; a round application sponge. I have to say that it’s a good dupe for the beauty blender! It’s 2,99€ and I use it damp to apply foundation or to blend in my concealer. The downside is that it’s white so after just one use it starts to look quite disgusting… But that’s a small problem. I really like the sponge!

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Have you tried anything from the line? What did you think?


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